An RSP-led incentive to drive new fibre broadband connections.
Your Offer
Our Direct Mailer Support.
September 2026 – March 2027
What is Target! DM Edition?
Target! DM Edition is an optional add-on to the Target! Incentive that makes it easier to run a direct mail acquisition campaign.
You provide the End User Offer. Tuatahi creates the Target List, prepares the Direct Mailer, and arranges printing and mailing on your behalf.
Target! DM Edition works for you
▪ Up to $350 per connection.
▪ Two three-month campaigns per RSP.
▪ Six-month claw-back period provides clearer payment certainty.
How to participate
1
Create your End User Offer
Your offer must provide at least $200 of direct and measurable value to the End User.
2
Choose who you want to target
Tell us the address criteria you want to use and Tuatahi will create the Target List for your campaign.
You can also provide your own Target List if you prefer.
3
Choose your artwork approach
You can either:
• provide your own Offer Artwork; or
• ask Tuatahi to create it using your offer copy and Brand Assets.
Tuatahi will prepare the final Campaign Marketing Collateral for your approval.
4
We arrange the mailout
Once approved, Tuatahi arranges production and mailing to the Target List on your behalf.
You continue to manage the End User Offer, resulting enquiries, orders and customer relationship.
What you get
Stage 1
Up to 5,000 direct mailers.
Stage 2 Qualification Threshold:
If you place an order for 0.5% of addresses mailed within six weeks you will qualify for stage 2!
Stage 2
A further 20,000 direct mailers.
Available credits and eligibility
Eligible products
1G/500 2.5/2.5
500/500 2.5/2.5
1G/500 2.5/2.5 (Bus)
Eligible products
500/100 2.5/2.5
50/20 5/5
300/300 2.5/2.5
Eligible products
Fibre Starter
100/20 2.5/2.5
Useful links
Full eligibility, payment, and programme terms are set out in the Tuatahi Target! Incentive terms.
